Behind the Polaroid Now
Point, shoot, and keep: it’s that simple with the Polaroid Now. This series is an evolution of the original Polaroid OneStep cameras from the ‘70s that made photography effortless for everyone. The Now takes that simplicity and adds greater creative control, clean design, and vibrant color to make it more than a moment maker — but a life accessory.
Autofocus 2-lens system
Capture your sharpest memories yet. The Polaroid Now chooses the best lens for the shot while you stay focused on the action.
Built-in double exposure
Get two frames in the one Polaroid photograph. Dreamy, artistic, and ready to add some drama to your photography.
Make the moment your own with the self-timer. Tap the timer for an extra 9 seconds to get in the frame.
A more human-friendly flash to make everyone look like they should.
Be ready for every moment with a built-in rechargeable battery and USB charging cable.
Make colors pop and shades drop with a slick matte black frame that boosts contrast.
Polaroid Now Black Frame Set - B&W contents:
1x Polaroid Now camera in black & white
+ 2x Color i‑Type Film ‑ Black Frame Edition
+ 1x B&W i‑Type Film ‑ Black Frame Edition
Dimensions: 3.7 × 4.4 × 5.9 in (94 x 112.2 x 150.2 mm)
Weight: 0.95 lbs (434 grams) (without film pack)
Battery: High performance lithium-ion battery (750mAh), rechargeable via USB
Outer shell: Polycarbonate + ABS plastics
Lenses: Optical grade Polycarbonate and Acrylic lenses, coated
Shutter system: Custom design, using precision step motor for shutter
Autofocus system via 2 fixed focus zones 0.55m-1.3m, 0.6m-infinity
Close-up (lens 1) 94.96 mm
Distance (lens 2) 102.35 mm
Field of view
41 degrees vertical, 40 degrees horizontal
Vacuum discharge tube storage
Neck Strap and USB charging cable included
2x Color i‑Type Film ‑ Black Frame Edition
1x B&W i‑Type Film ‑ Black Frame Edition
8 photos per pack
24 instant photos
Format: 4.2 x 3.5 in (107 mm x 88 mm)
Image area: 3.1 x 3.1 in (79 mm x 79 mm)
Development time: 10-15 minutes (color film) / 5-10 minutes (black & white film)
Not compatible with vintage Polaroid cameras
Important notice for Californian Residents