New Cameras
Now+
Our most creative camera yet. Unlock extra creative tools inside the Polaroid mobile app, or mix it up with lens filters. A connected analog instant camera for more creativity.
Go
Meet your tiny new creative sidekick. Our smallest instant analog camera ever is ready to create big things by your side. What are you waiting for? Go create.
Now
Point, shoot, and keep with our new Polaroid Now camera. A simple point‑and‑shoot camera with autofocus to help you catch life as you live it.
Not sure which camera is best for you? Let us help.
Polaroid Instant Cameras
Take aim with a brand new Polaroid camera and fall for the magic of analog instant photography all over again. Try out your artista skills using the latest Polaroid camera, like the Polaroid Now i-Type instant camera available in a range of bold and bright, expressive colors to match your mood. Or opt for throwback ‘70s design with the iconic OneStep Plus, available as a classic black Polaroid camera or updated white Polaroid camera edition. Can’t get enough of that analog life? Meet a faithful vintage original Polaroid camera you never knew you loved, like the 600 Polaroid camera series featuring fully refurbished models from the ‘80s, ‘90s and ‘00s. From music to fashion, pop culture and more, these retro original Polaroid cameras speak a style language all of their own. The SX-70 is a bona fide piece of Polaroid history and the world’s first SLR Polaroid instant camera. Discover yours today in a choice of subtle and sophisticated colorways. Ready to play with your new Polaroid camera? Test your creativity with different scenes and modes, on different days and shooting with plenty of natural light (or alternatively, a handy flash). Be ready to catch all the action when adventure strikes, wherever it takes you, with your favourite Polaroid instant camera and a good supply of fresh, chilled Polaroid instant film. Need a bag or a strap for your Polaroid camera? Browse the full range of Polaroid accessories including photo albums, merch, and more official Polaroid camera or printer accessories.