Point, shoot, and keep with our new Polaroid Now camera. A simple point‑and‑shoot camera with autofocus to help you catch life as you live it.
Polaroid Now Starter Set
Polaroid Now Black Frame Set ‑ B&W
Polaroid Now i‑Type Instant Camera - Black & White
Polaroid Now i‑Type Instant Camera - Mint
Polaroid Now i‑Type Instant Camera - Pink
Polaroid Now The Mandalorian™ Starter Set
Polaroid Now i‑Type Instant Camera - White
Polaroid Now i‑Type Instant Camera - Black
Polaroid Now Gift Set
Polaroid Now Travel Set
Polaroid Now i‑Type Instant Camera - Red
Polaroid Now i‑Type Instant Camera - Blue
Not sure which camera is best for you? Let us help.
Camera, meet phone. Our Bluetooth®‑enabled OneStep+ camera syncs with our phone app to give you the creative freedom you crave.
When instant photography became as simple as pushing a button. Relive the trends of the ‘80s, ‘90s, and ‘00s with our cult favorite 600 series cameras.
The camera that made the instant photography we love today possible. The world’s first instant single lens reflex (SLR) camera that folds down to fit into your jacket pocket. Almost.
Polaroid SX‑70 Instant Camera - Black-Black
Polaroid SX‑70 Instant Camera - White-Brown
Polaroid SX‑70 Instant Camera - Silver-Brown
Polaroid SX‑70 Autofocus Instant Camera - Black-Black
Polaroid SX‑70 Autofocus Instant Camera - Silver-Black
Polaroid Instant Cameras
Take aim with a brand new Polaroid camera and fall for the magic of analog instant photography all over again. Try out your artista skills using the latest Polaroid camera, like the Polaroid Now i-Type instant camera available in a range of bold and bright, expressive colors to match your mood. Or opt for throwback ‘70s design with the iconic OneStep Plus, available as a classic black Polaroid camera or updated white Polaroid camera edition. Can’t get enough of that analog life? Meet a faithful vintage original Polaroid camera you never knew you loved, like the 600 Polaroid camera series featuring fully refurbished models from the ‘80s, ‘90s and ‘00s. From music to fashion, pop culture and more, these retro original Polaroid cameras speak a style language all of their own. The SX-70 is a bona fide piece of Polaroid history and the world’s first SLR Polaroid instant camera. Discover yours today in a choice of subtle and sophisticated colorways. Ready to play with your new Polaroid camera? Test your creativity with different scenes and modes, on different days and shooting with plenty of natural light (or alternatively, a handy flash). Be ready to catch all the action when adventure strikes, wherever it takes you, with your favourite Polaroid instant camera and a good supply of fresh, chilled Polaroid instant film. Need a bag or a strap for your Polaroid camera? Browse the full range of Polaroid accessories including photo albums, merch, and more official Polaroid camera or printer accessories.