Behind the Polaroid Now
Point, shoot, and keep: it’s that simple with the Polaroid Now. This series is an evolution of the original Polaroid OneStep cameras from the ‘70s that made photography effortless for everyone. The Now takes that simplicity and adds greater creative control, clean design, and vibrant color to make it more than a moment maker — but a life accessory.
- i-Type & 600 film
The original “Joe Cool”
What would Snoopy do? Be the next world famous photographer of course, with this special edition Peanuts color film. Scoop up all 16 collectible frames.
Autofocus 2-lens system
Also very cool. The Polaroid Now chooses the best lens for the shot while you stay focused on the action.
Built-in double exposure
Like a comic double take, be the artiste when you capture two Polaroid photographs in one.
Make the moment your own with the self-timer. Tap the timer for an extra 9 seconds to get in the frame.
A more human-friendly flash to make everyone look like they should.
Be ready for every moment with a built-in rechargeable battery and USB charging cable.
You’re ready to shoot with three packs of Polaroid film.
The Polaroid Now Peanuts Starter Set contents:
1 x Polaroid Now camera
+ 3 packs of Color i‑Type Film - Peanuts
Dimensions: 3.7 × 4.4 × 5.9 in (94 x 112.2 x 150.2 mm)
Weight: 0.95 lbs (434 grams) (without film pack)
Battery: High performance lithium-ion battery (750mAh), rechargeable via USB
Outer shell: Polycarbonate + ABS plastics
Lenses: Optical grade Polycarbonate and Acrylic lenses, coated
Shutter system: Custom design, using precision step motor for shutter
Autofocus system via 2 fixed focus zones 0.55m-1.3m, 0.6m-infinity
Close-up (lens 1) 94.96 mm
Distance (lens 2) 102.35 mm
Field of view
41 degrees vertical, 40 degrees horizontal
Vacuum discharge tube storage
Neck Strap and USB charging cable included
3x Color instant film for Polaroid i-Type cameras
8 photos per pack
16 collectible frames (8 per pack) featuring characters from Peanuts
Format: 4.2 x 3.5 in (107 mm x 88 mm)
Image area: 3.1 x 3.1 in (79 mm x 79 mm)
Development time: 10-15 minutes
Not compatible with vintage Polaroid cameras
Important notice for Californian Residents