Polaroid has a big name and a bigger legacy. We were founded in 1937 by one of the most seminal inventors of the 20th century, Edwin Land. With the birth of Polaroid, the world would never be the same. We were there for some of the most important moments in culture; we can call some of history’s most beloved artists our fans and friends. And for creators all over the world, Polaroid has become a go-to tool self-expression.
Our history is big, yet today we’re a small brand. In 2008, Polaroid shuttered its last film factory. But a group of passionate die-hards came together to save the company. Polaroid lives on today because self-expression cannot be contained. Because creativity never stops.
Edwin Land’s motto was,